Net Promotion for your double glazing firm
Many people browse for your double glazing business on the Web each day. Are many people finding you? If not, then this introductory post is a great place to start the Web Marketing effort for your double glazing company.
If building your own site sounds like a lot of hard work (and it can easily be), then don’t panic, there are several alternative ways to get the task completed: If you have the cash, you can engage someone to do the task for you. Either look at websites you love and find out who developed them – or ask some businesses in your area for a recommendation. You could also outsource the work on a site like Elance – you’ll get quotes from across the world – and much of the work done in Russia or the Phillipines is first-rate quality and very cheap. If you choose to build the web site yourself – there are many solutions available that can make it easy. Try Google Sites or Homestead for example – they don’t take long to master, and you’ll have the advantage of always being able to modify the website in future without having to pay more cash.
One very important word of advice – install an analytics program on your website so you can track the success of your promotional efforts. Pro Internet Marketers would not be without a decent stats program on their sites, so don’t sabotage your endeavours with a beginners mistake. There are great stats programs available free of charge – and they’re simple to deploy and set-up – so there’s no reason not to do it.
Once you’ve built your site and added analytics, the next task is to build incoming links by getting other web sites to link to you. One of the best ways to get started is with general web directories including Best of the Web (which is paid), or DMOZ (free). There are literally hundreds and hundreds of web directories – and it’s worth posting your website to several of the better known ones. It’s probably not worth applying to hundreds of directories, but if you’re planning to do a hundred or so, then there are services which will post your website for you, very cheaply.
Vertical market directories or websites are the most beneficial places to showcase your site. Unfortunately many markets just don’t have sites like these – and the few that there are understand their value and tend to charge accordingly. The good news is, there is http://www.ClickForDoubleGlazing.co.uk/ which is a double glazing firm specialist so it’s definitely worth signing up with them (particularly as listing on that website is now absolutely free!). If you can uncover other websites in your marketplace, try to register with them too.
A fantastic method of getting targeted traffic to a brand new website is Pay Per Click Advertising (otherwise referred to as PPC). Pay per click enables you to create an advertisement, and have it shown on other websites – yet only pay when someone clicks it and visits your website. Google Adwords is the best known PPC system at the moment. It’s very important to find out all about PPC advertising before getting started – but it’s worth learning more about because it has the potential to supply a great deal of customers to your double glazing business web site.
It’s fantastic getting targeted traffic to your site – but one of the quickest ways to get visitors is to remind people who visited before to keep coming back and find out what’s changed. Email is the best way to achieve this – and you’ll want visitors’ email addresses and their permission to send them email them when you have fresh content for them to have a look at. Implement a service like Constant Contact to implement this. You can even automate the entire process by creating a sequence of emails up-front and scheduling them to be sent out at regular intervals – without you having to lift a finger.
You’ve already taken the initial step to gaining more customers from the Net – but the most important step is still to come – putting everything into practice. Just work away at it, one step at a time – but do get underway. The faster you start, the faster you’ll secure your first new customer from the World wide web.
This entry was posted on Saturday, October 30th, 2010 at 3:25 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.